'Bullying is unacceptable' - OH dad's punishment for misbehaving daughter goes viral

'Bullying is unacceptable' - OH dad's punishment for misbehaving daughter goes viral

Matt Cox posted to a now-viral video of his daughter walking down the road in 36 degree weather as he follows behind in his vehicle.

"Bullying is unacceptable, especially in my household", Cox said.

The viral clip showing Mr Cox's daughter make her way to her OH school in 2℃ temperatures has been viewed more than 15m times and the father is adamant his method of punsihment was justified.

Instead of driving her to school as she expected him to, Cox made her walk the five miles in 36-degree weather in Swanton, News 5 Cleveland reports.

"I know a lot of you parents are not going to agree with this and that's alright", Cox said.

Cox's clip quickly went viral, racking up more than 16 million views and over 67,000 comments, many from social media users who seemed to be divided on whether the punishment was fair or cruel. The Ohio father shared video of her punishment as he slowly followed her inside his auto, as she walked in 36-degree weather. However, he clarified to Toledo, Ohio, news station WTVG that the five-mile walk was actually broken up throughout Kirsten's three-day bus suspension.

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To some the punishment fits the crime, but others say it seems harsh.

"As you see, this morning she is learning otherwise".

Kirsten explained that her dad's punishment did indeed make her learn her lesson for bullying as she'd been in a similar position in the past herself. "That was me showing how I hold my kid accountable".

In an update to the original post, he assures the world that his daughter lost no limb to the cold and that, by the end of the walk, she had calmed down enough to understand where she'd been wrong.

"I also hope that parents see the video and start holding their kids accountable for their actions and stop sweeping their child's actions under the rug with the ideology that kids will be kids".

"I, like numerous folks who commented on the video, would like to know more about the bullying, the origins". "We as parents need to stop the bullying on the home front because bullying only breeds bullying", Cox said.

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