36% Less Likely to Buy Nike Products After Kaepernick Hire

36% Less Likely to Buy Nike Products After Kaepernick Hire

Kaepernick is part of Nike's 30th anniversary of its "Just Do It" tagline.

Nike has survived plenty of blow-back over the years, weathering protests, boycotts and rending of garments for issues such as conditions for overseas factory workers, its 2005 endorsement of a gay rights bill in OR and everything in between.

The announcement came days after Nike unveiled a new advertisement featuring the former San Francisco 49ers quarterback who sparked controversy two years ago by kneeling during the pre-game playing of the National Anthem to protest police brutality against African Americans. When asked the same question in December 2017, "virtually no one thought of Nike negatively", per ESPN.

Sorbo is far from the only person to take issue with Nike's new ad campaign featuring Kaepernick's face with the words "Believe in something". "We do not condone those actions, but we support the positive changes he has made to better himself off the field", Kent said.

It will likely be months, if not longer, until anyone can fully measure the business impact of Nike Inc.'s controversial partnership with quarterback-turned-activist Colin Kaepernick, but early data from Edison Trends show sales tracking well above a year ago.

There are already signs that Nike's Kaepernick bet has paid off, noted Business Insider, citing data from no-fee trading app Robinhood, which suggests that 15,191 investors added Nike to their portfolios last week through Thursday, marking a 45% jump from the week prior.

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Earlier this week, one investment analyst called the ad a "stroke of genius".

If Vick had been featured in a similar Nike ad, it should have read something like this: "Believe in something".

You can read the full breakdown of the poll here. The rest were unsure. The effect was especially great among Republicans, as "those likely to purchase Nike goods dropped from 51 percent to 28 percent".

But a majority of African-Americans and college educated Americans supported the ad. 68% of black people approved, while only 16% were against it.

The poll, which was conducted among 1,038 voters between September 6-9, comes amid renewed controversy over the protests.

Quinnipiac surveyed 1,038 voters nationwide, with a margin of error of plus or minus 3.7 percentage points. They were reached by landline or cellphone by a live interviewer.

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