Instagram unveils new video service in challenge to YouTube

Instagram unveils new video service in challenge to YouTube

IGTV is a new app that lets users work long-form video shot vertically on your smartphones.

Systrom told The Associated Press that he hopes IGTV will emerge as a hub of creativity for relative unknowns who turn into internet sensations with fervent followings among teens and young adults. And as we are dealing with a video focused service, the 1 minute limit that we are accustomed to on Instagram has been extended to 1 hour for IGTV. The video will eventually give Facebook more opportunities to sell advertising. Instagram's pitch here is that watching video content on mobile devices is clunky (*cough* YouTube *cough*) and a platform dedicated to long-form, vertical videos will make things a lot more intuitive.

Instagram has reached a major new milestone: 1 billion users.

No plans are now in the works to produce original Instagram content for IGTV.

That is what's already happening on YouTube, which has become the world's most popular video outlet since Google bought it for $1.76 billion United States almost 12 years ago.

FBI's Strzok Says He'll Testify to Congress on Anti-Trump Texts
Congress hearing on Tuesday, while his lawyer said he was recently escorted out of the FBI building. The FBI seal is attached to a podium prior to Director is Christopher A.

More importantly, 72 per cent of USA kids ranging from 13 to 17 years old use Instagram, second to YouTube at 85 per cent, according to the Pew Research Center.

"Five years after the launch of video on Instagram, we are excited to introduce IGTV which brings audiences closer to the creators they love".

IGTV is the most recent addition to Instagram's video offerings, following the introduction of Instagram Stories and live video.

Since then it has become a strong enginer of growth for Facebook in terms of users and ad revenues.

"IGTV is built for how you actually use your phone: vertical and full screen", Instagram explained during the reveal of IGTV.

Related Articles