IHOP becomes IHOb: International House of Burgers

IHOP becomes IHOb: International House of Burgers

In a recent press release, IHOP announced that it's "flipping" the P in its name to a b in an effort to roll out their new burger-based menu.

For about a week, IHOP has been posting as "IHOb", and asking its fans to guess what the "b" stood for. Its bio was changed to "Burgers so burgerin' good, we changed our name to IHOb".

The chain began teasing a change last week and took to Twitter Monday morning to make the official announcement.

Predictions poured in with everything from the obvious like breakfast and bacon to bananas and bellinis, but ultimately the brand revealed it stands for burgers.

Today, the 60-year-old chain announced the news on Twitter. "I can't understand who thought the breakfast game wasn't working out and that the solution was to become a burger joint".

Big Brunch: Hickory-smoked bacon, fried egg, potato, American cheese and a "delicious new signature burger sauce".

Pistons name Dwane Casey as new head coach
Detroit acquired Blake Griffin in a blockbuster trade this past season and that wasn't enough to push Detroit into the playoffs. Having spent many hours with Dwane over the last few weeks, I'm confident he is the right person to get us to the next level.

Steak-umm, a maker of frozen sandwich meat, made a decision to give the whole name change thing a go by renaming itself Cake-umm and altering its Twitter header image to match.

The change is a temporary push to be recognized as more than a breakfast destination, but for its lunch and dinner options, too. "We're always going to be IHOP", he told Fox and Friends.

"In fact, you can get pancakes with your burger at the same time so you don't even have to choose", he said.

Though the company has been offering burgers since its creation in 1958, IHOP's main motive for revamping the menu item and emphasizing it is to attract a wider audience, according to Chief Marketing Officer Brad Haley. "We've pancaked pancakes for 60 years now so it's the ideal time to start burgerin' burgers".

Others noted that the Ob in the IHOb logo looked extremely similar to the O.B. brand of tampons.

Related Articles

  • Apple clamps down on App Store on-device cryptominers

    Apple clamps down on App Store on-device cryptominers

    After Google , Facebook, and Twitter, now it's time for Apple to join its Silicon Valley counterparts in restricting the crypto industry.
    Square Enix E3 2018 Showcase: How to Watch and What to Expect

    Square Enix E3 2018 Showcase: How to Watch and What to Expect

    But the biggest disappointment for us is the lack of news of whatever Square Enix's Marvel project is going to be. Nobody was forcing them to host a press conference, but when you hold one, people naturally have expectations.
    Gov. Murphy to sign 6 gun control bills passed by Legislature

    Gov. Murphy to sign 6 gun control bills passed by Legislature

    New Jersey is set to become the second state to legalize sports wagers outside Nevada following DE , where wagering began Tuesday. The premier trade show for the casino industry this year will include several sessions focused on sports betting after the U.S.
  • Wolfenstein: Youngblood is a Co-Op Game Coming Next Year

    Wolfenstein: Youngblood is a Co-Op Game Coming Next Year

    As implied by the trailer, Wolfenstein: Youngblood allows gamers to control Jess or Soph Blazkowicz, BJ's twin daughters. Today at their E3 conference, Bethesda announced that the game would be receiving a sequel: Wolfenstein: Youngblood .
    USA  officially repeals net neutrality rules

    USA officially repeals net neutrality rules

    Several states including NY and Washington , have passed regulations that impose net neutrality on a local level. In reality, the ISPs' investments have continued to grow in the two years of post-net neutrality rules.
    Trump predicts ‘tremendous success’ for historic summit

    Trump predicts ‘tremendous success’ for historic summit

    It's so far unclear whether the US and North Korea will release some kind of joint statement or agreement following the sit-down. Ordinary North Koreans citizens are not allowed to travel, so seeing a North Korean in the flesh is a thrilling affair .
  • Assasin's Creed Odyssey leaked description confirms protagonist to be 'Spartan hero'

    Assasin's Creed Odyssey leaked description confirms protagonist to be 'Spartan hero'

    The leaks continue to roll out ahead of E3 reveals, with Assassin's Creed Odyssey yet again being caught in the center of them. In terms of surprises, Ubisoft is being tipped to reveal Watch Dogs 3, Splinter Cell and potentially even a new Rabbids game.
    Donald Trump's G7 Tweets Were Depressing, Says Angela Merkel

    Donald Trump's G7 Tweets Were Depressing, Says Angela Merkel

    The G7 nations are Canada, France, the United States, the United Kingdom , Germany, Japan and Italy. "I would like to say Mr. He may prefer the axis of autocrats to the G-7, but those autocrats are out to undermine this country - and him.
    Pompeo says North Korea could get ‘unique’ security guarantees

    Pompeo says North Korea could get ‘unique’ security guarantees

    Bolton - for suggesting that Pyongyang's complete denuclearization must happen quickly along a "Libya model". Then, last month, he returned to the country for another meeting with Kim as Trump's new secretary of state.
  • Robert De Niro Says 'F-k Trump' Live at Tony Awards 2018

    There is a battle being waged for direction and the future of this nation-a battle between good and evil-and we need to pray. It is, as previously mentioned, not the first time that DeNiro has taken aim at Trump .
    ‘There’s a special place in hell’ for Trudeau, White House adviser says

    ‘There’s a special place in hell’ for Trudeau, White House adviser says

    During the press conference, Trudeau called the meeting a success but pledged to retaliate against American tariffs. They made their online presence known with a tweet that says, 'Just so you know, yes it's true.
    Skyrim Very Special Edition Is Real and You Can Download It Now

    Skyrim Very Special Edition Is Real and You Can Download It Now

    The game is a "massive first-person role-playing game" and will be the second Elder Scrolls game to make it to mobile. All you need to do is download the app, click the Alexa icon while inside and tell her, "Alexa, open Skyrim ".