Amazon Prime Members to Get Discounts at Whole Foods

Amazon Prime Members to Get Discounts at Whole Foods

Amazon is ready to give you 10% off Whole Foods purchases at already discounted prices, and cut prices on other Whole Foods products each week. Some of the savings examples cited include wild-caught halibut steaks at half-price, organic strawberries at $2.99 ($2 cheaper than normal), and buy-one-get-one-free deals for Whole Foods' sparkling water.

Whole Foods came under Amazon CEO Jeff Bezos' corporate umbrella in 2017, which resulted in some items being marked down at the time.

Amazon also has scaled back its Fresh program while ramping up free two-hour grocery delivery from Whole Foods stores via the Prime Now program.

Amazon is making its Prime price hike a bit more digestible for Whole Foods customers.

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Lessons learned in Florida will improve demand forecasts for featured items and product allocation ahead of a nationwide rollout, especially since Amazon knows the address and purchase history of every Prime member. They also can opt in to use their phone number at checkout to get the savings.

According to Morgan Stanley estimates, some 40% of Whole Foods shoppers aren't Prime subscribers, so Amazon is targeting those people with the new promotion.

Inc. (AMZN) and Whole Foods Market have no intention of sitting out the grocery price war.

The company said, however, that the integration of Whole Foods was among the fastest startups of a new Prime program. In addition, shoppers are being promised "deep discounts" on best-selling items. And we've already established that each new Amazon Prime member spends an average of $1,300 yearly at Amazon.com, further boosting revenue and AMZN stock. And when Amazon inevitably gets into healthcare, education, technology, industry, and any other sector where it's possible to make a buck, the consequences could be grim for those who can't or won't pay up.

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