Google is shutting down it URL Shortner next year

Google is shutting down it URL Shortner next year

He notes that Google is refocusing its efforts by replacing it with Firebase Dynamic Links (FDL), which allow users to specific locations in iOS, Android or web apps.

"If you have existing short links, you can continue to use all features of console for a period of one year, until March 30, 2019, when we will discontinue the console", the report added. As a result users will not be able to create new links starting from April 13, 2018.

In an announcement on its blog, Google claims that over the years since the feature was launched, people have been finding content on the internet differently than they did before, leading them to believe that maybe the need for a URL shortening service might no longer be necessary.

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Google also made it clear that developers who have integrated Google URL shortening service with various apps till today would be able to create short URLs beyond May 30, 2018, albeit with a small change.

Google has chose to terminate its URL shortening service, called or Google URL Shortener. This deadline applies to registered Developers as well. Even as Google is pushing users to use the FDL after April 13th, existing links will not be automatically migrated to the Firebase console or it's API. For example, deep links offer the benefit of being able to redirect someone to not only a website, but a point within a website.

Google URL shortener is one of the widely used and popular tools for publishers, marketing and branding agencies. Alternatively, users can move operations to other classic URL shortening services, such as,, or others. Google short URL service provides brief analytics for each link separately to find the source of referrals, browsers and countries. Only those users who have been using Google short URL service after login can only download their short URL history and all related data.

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