Walmart Grows Online Grocery Delivery Availability

Walmart Grows Online Grocery Delivery Availability

The retailing behemoth will expand its grocery home delivery services to more than 100 metro areas this year from the current six cities as the retailer steps up a fight against rival Amazon. Once you place your order, one of Walmart's personal shoppers will gather your items and send them out for delivery. Walmart already employs 18,000 personal shoppers and plans to hire more to support the expansion of this program. The service, which has become a customer favorite and touted as a "Grocery Hero" for moms on the go and time-strapped families, is now available in 1,200 stores with 1,000 more to be added this year.

Walmart is expanding its grocery delivery service across the United States this year, the company announced Wednesday.

Walmart's online grocery delivery carries a $9.95 fee and a $30 minimum order and does not require a subscription.

"We're going to gain customers who might not have access to a brick-and-mortar store", Ward said.

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"Last year, Walmart showed just how willing it is to push its own thinking when it was testing a service with tech company August Home in which workers can bring deliveries all the way into customers kitchens and even unload the items into their refrigerator and freezer in their absence", he writes.

Walmart's marked focus on "freshest produce" is likely another signal that its countering Amazon's big grocery push - bolstered by the e-giant's $13.7 billion Whole Foods buy a year ago.

In New Jersey, Walmart has 73 stores including 29 super centers, 34 discount stores and 10 Sam's Clubs, though it has not been confirmed that any of these locations will offer the service. At checkout, they select the window when they want to pick up their groceries curbside, or have them delivered - sometimes as soon as same-day. Walmart may also be able to use the new service as a way to give its online sales a shot in the arm, after a holiday quarter that disappointed Wall Street due to slowing online sales growth.

In a statement, Walmart said the delivery service - available today in six markets - will grow to serve more than 100 USA markets this year. During a media call yesterday, Tom Ward, Walmart's vice president of digital operations, said in delivery test markets such as Dallas and San Jose, California, the company gained shoppers outside its normal store coverage area. Customers can get their first order delivered for free with promo code FRESHCAR.

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