Rihanna joins the 'Let's wipe $1bn off Snapchat's stock value' club

Rihanna joins the 'Let's wipe $1bn off Snapchat's stock value' club

It showed the two singers and asked Snapchat users whether they would rather "slap Rihanna" or "punch Chris Brown".

The commercial appeared to reference Brown's conviction for assaulting Rihanna in his auto back in 2009 while they were dating.

Rihanna went to Instagram stories to take Snapchat to task for an offensive advertisement run on the platform, and to deny Snapchat's subsequent apology (or as she wrote, "app-oligy").

In a statement to ABC News, Snapchat said, "This advertisement is disgusting and never should have appeared on our service". "We are so sorry we made the awful mistake of allowing it through our review process". The spokesman added that it would never happen again and Snap was looking into how that came to happen.

"Just bad. terrible that anyone thinks this is amusing".

After Rihanna made her statement yesterday, some fans pledged to remove the app from their phones.

That also suggests that investors are more concerned that users will be confused and turned off by a redesign of the app than they are that users might delete Snapchat en masse after it tacitly endorsed domestic violence.

The NBA's Top Pick Has Been Traded
Others think that he’ll continue to use the picks himself and construct a young core that can emerge after the Cavaliers vs. Fultz is an ideal scoring guard to run alongside him, and can also take over point guard duties if the Simmons experiment fails.

While Rihanna claims that her feelings were not personally hurt by the ad, she's standing up for all of the individuals who have suffered or are suffering from domestic violence and shaming the message for making light of their situation.

Chris Brown was convicted in 2009 of beating Rihanna, his then girlfriend, who was forced to miss the 2009 Grammy Awards.

Thousands of people saw the ad this week before Snapchat removed it.

A spokesperson for Snap Inc said that the matter would be investigated. In addition, all advertising on Snapchat must conform to the company's advertising policies, which forbid "shocking, sensational, or disrespectful content".

'Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf?' posted one user, Royce Mann.

This is the second time, Snapchat suffered a loss at the hands of an influential celeb. Last month, television-reality star Kylie Jenner had shares of the company lose $1.3 billion in value when she Twitted that she was not so much into the app.

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