Lamborghini unveils new Urus SUV

Lamborghini unveils new Urus SUV

More supercar SUVs are coming soon, as manufacturers try to grab a piece of the lucrative market.

The auto company, known for speedy luxury cars in an iconic yellow shade, finally joined its peers in adding an SUV or crossover to its portfolio when the Urus was unveiled in Italy yesterday.

Aston Martin, Rolls Royce and Ferrari are all either in the process of or considering joining the high-rev party, despite the reservations of purist fans of those famous brands. But the dimension of the market for SUV is huge.

For now, only one engine is on offer - a 650hp twin-turbo V8 4.0-lite unit, which allows Lamborghini to claim bragging rights for the Urus as the fastest and most powerful SUV you can buy. In terms of speed this sports utility vehicle can go from 0 - ~62 miles per hour in 3.6 seconds with a top speed of 190 miles per hour (making it the fastest SUV out). These are impressive performance figures for a large SUV.

Lamborghini is expected to release the 2019 Urus in the spring and will retail in the United States with a starting price of $200,000. Pricing starts at $200,000 in the USA, but no details about the Canadian market were announced. "It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments", says Stefano Domenicali, Automobili Lamborghini Chairman and Chief Executive Officer.

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Surprisingly to most, though, the Urus is not the first Lamborghini SUV.

He said the SUV was inspired by two emblematic models from the past - the LM002 that was the company's first foray into SUVs (it was dubbed the Lamborghini Truck), and the distinctively wedge-shaped Countach sportscar of the 1970s and 1980s. The Urus actually draws some inspiration from the LM002, including hexagonal wheel arches.

Luxury SUV sales, meanwhile, have increased by nearly five times in the six years leading to 2016, IHS added.

When the Lamborghini Urus arrives in Australia in mid 2018, it'll be priced from $399,000 plus options and on road costs.

Analysts claim that the entry into the lucrative SUV market has been a natural move for most auto brands, even supercar makers such as Lamborghini.

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