Free Ad-Supported Amazon Prime Video May Be Coming

Free Ad-Supported Amazon Prime Video May Be Coming

AdAge is reporting that Amazon might be planning to add an ad-supported version of Prime Video to their service offerings, which wouldn't require a Prime subscription.

It's uncertain if Amazon's exclusive video content will be part of the ad-supported version of Prime Video, but the rumors call for an extensive catalog of TV and movie studios' productions that will be expanding the amount of content it has to offer. Unless you get a discount, this service costs $99 per year in US; and in turn, gave you access to a lot of services including free two-day shipping, access to Amazon's music and video streaming services, exclusively discounted Android smartphones and more.

The venture could potentially see Amazon giving publishers their own channels of sorts. Services such as Netflix and Prime (in its current form) do not provide any scope for advertising unless its content itself they are advertising.

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Despite showcasing its fair share of acclaimed shows, Amazon continues to lag behind Netflix in the war for streaming domination. This could be huge news, as a video service that's free in any form could be a significant disruption to the current streaming status quo. Currently, Prime members pay $99 to access a variety of video streaming content, which is usually ad-free. One source even said ad revenue could be shared in exchange for a set number of hours of content each week.

The free subscription is tied to your Amazon account, so technically speaking there's nothing stopping you from signing up to multiple Amazon accounts and running a free trial on each.

"Amazon seems to be doing pretty well in terms of competing with those services, particularly Hulu", Vorhaus told the E-Commerce Times. The company's catalogue included content from the likes of Warner Bros., Paramount, Sony, and Disney, however; proving that content creators are interested in ad-supported models.

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