Emirates Unveils Mercedes-Inspired First Class Suites

Emirates Unveils Mercedes-Inspired First Class Suites

The airline made the announcement Sunday at the opening day of the biennial Dubai Air Show.

Laid out in a 1-1-1 configuration, each suite comes complete with floor to ceiling sliding doors to create a fully enclosed space that encompasses a whopping 40 square feet.

Commenting on the cabin upgrades, Sir Tim Clark, President of Emirates Airline said: "The in-flight experience is the heart of our brand and service proposition".

Following the airline's launch of its new first class private suites at the Dubai Airshow yesterday, it has released the advertising campaign featuring the motoring mogul.

The zero gravity position was described to be "better than laying on a fairytale cloud" by former Top Gear presenter Jeremy Clarkson, who features as an ambassador for the airline in a video highlighting the new cabin designs.

Whilst the cabin design draws inspiration from Mercedes' luxury auto interiors, the partnership will also extend beyond the flight path with Emirates confirming the use of the German carmaker's vehicles on all of its future premium chauffeur services.

However, those positioned in the middle aisle are instead fitted with "virtual windows" which live stream views from the plane via fiber optic external cameras, ensuring they don't miss out.

The new first class suites were inspired by the Mercedes-Benz S-Class, and feature "industry first" sliding doors allowing full privacy.

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Flying business class, let alone first class, is a luxury that only a small percentage of air travellers can afford, but a glance at the brand new cabins in Emirates' Boeing 777 fleet would almost be enough to convince you to splash out, even just once.

The economy class cabin.

A spokesperson for the airline says the cabins are inspired by the Mercedes-Benz S-Class, while the "zero-gravity" seats are designed with the influence of NASA technology.

It's hard not to associate the word "luxury" with the Mercedes-Benz S-Class, so much so that Emirates Airline used one as its inspiration for the completely redesigned First Class in its Boeing 777 fleet.

The latest Emirates 777 aircraft with these new features will enter commercial service on December 1st, making its debut on flights to Geneva and Brussels.

Economy class seats will feature a sleek new colour palette of soft greys and blues, as well as ergonomically designed seats equipped with full leather headrests that come with vertically adjustable side panels for optimal support.

Emirates ordered 40 Boeing 787 "Dreamliner" jets, with a list price of over $15bn (£11.4bn), with deliveries starting in 2022. No current plane has more than 10 seats in each row.

"We are delighted about the partnership with Emirates, which is one of the most well-known airlines in the world".

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