Apple Becomes World's Top Wearable Manufacturer, Claims New Report

Apple Becomes World's Top Wearable Manufacturer, Claims New Report

As Canalys analyst Jason Low explained, "Strong demand for the LTE-enabled Apple Watch Series 3 has dispelled service providers' doubts about the cellular smartwatch not appealing to customers".

Q3 is traditionally the year's weakest period for wearable sales - since many consumer hold off on large ticket items until the Christmas period - but Canalys said the top vendors were all up on the previous quarter. The Watch Series 3 is available in Wi-Fi only avatars as before in most markets, while some countries get the LTE variant as well that uses a separate data connection which gives it more capabilities even when a phone isn't paired.

For the July through September quarter, Canalys estimates Cupertino shipped 3.9 million Apple Watch units. Apple shipped 23% of all smartwatches, fitness bands, and other wearables, Canalys said, just ahead of Chinese low-priced seller Xiaomi, at 21%, and Fitbit (fit), which captured a 20% market share. And Apple charges $399 for the entry-level connected model, versus only $329 for the cheapest watch without LTE, with wireless carriers tacking on another $10 per month for connectivity. Nobody's streaming video to such a small screen. Specifically, it highlights the top five smartwatch and fitness brands of 2017's third fiscal quarter, including Xiaomi, Samsung and Huawei. The company making the Apple Watch found itself in that position in Q1 as well, but in Q2 it was overtaken by both Xiaomi and Fitbit.

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The device suffered from some modest supply constraints in several important markets like China, as Series 3 launched with just days left in the third quarter alongside the iPhone 8 and 8 Plus. Apple is on the list - but there are nine others you may be overlooking. The Motley Fool has the following options: long January 2020 $150 calls on Apple and short January 2020 $155 calls on Apple.

At 9.53 a.m. EST, Apple shares were down 0.57% at $173.02. The Motley Fool has a disclosure policy.

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