Porsche Passport subscription service to be trialled in the USA

Porsche Passport subscription service to be trialled in the USA

For a monthly payment of $2k, subscribers have access to a range of 8 different Porsche vehicles, such as basic model Macans, Cayennes and 718 variants, all accessed and booked via an app.

Porsche Passport launches with two membership plans, "Launch" and "Accelerate". Deliveries will begin next month, and you can schedule vehicle exchanges as quickly as same day through the app.

Porsche Passport follows in the footsteps of other premium automakers that have rolled out a subscription service, like Volvo, for example.

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Overall, the new service is part of Porsche's larger Strategy 2025, which is a long-term plan to integrate electromobility, digitalization, and connectivity into the Porsche brand, according to Porsche's website. "With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips". In addition to the monthly Porsche Passport costs, patrons will need to pay a $500 joining fee and pass a credit check to gain access to the service.

For those willing to stump up US$3000 every month, the Accelerate level features 22 vehicles on demand, adding the 911 Carrera S, Panamera 4S, Macan GTS and Cayenne S E-Hybrid to the roster of available cars.

Those interested in the service must simply download the Porsche Passport application on either Apple or Android smartphones, and he or she can register. Once approved, the vehicle will be delivered to the member's requested location in metro Atlanta beginning November 2017. Porsche is partnering with Atlanta- based startup Clutch Technologies, which sells analytics software that can predict which models will be in demand based on past customer behaviour, weather conditions, and other factors. Getting into some older models Porsche may have at its Atlanta headquarters would also make the price a bit more palatable. The possibility of future market expansion will be determined after the pilot program. Porsche stated that the deliveries of the cars will start next month. The company operates a second Porsche Experience Center near Los Angeles. PCNA is an indirect wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

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