Gucci to go fur free in 2018

Gucci to go fur free in 2018

The decision was announced at the London College of Fashion by Gucci's president and CEO, Marco Bizarre.

'For this Italian powerhouse to end the use of fur because of the cruelty involved will have a huge ripple effect throughout the world of fashion. Gucci said it would auction off the remaining fur animal items, with proceeds to benefit animal rights charity LAV and the Humane Society.

"We believe there is still more upside to earnings and FCF (free cash flow) from Gucci's renewed momentum than the market is pricing in, and sit 5 percent ahead of 2018 EPS forecasts", said the UBS research.

It added: 'Fur is the most natural fashion item.

The #Gucci brand has a new creative director, Alessandro Michele, and has enjoyed a significant increase in profits since he started two years ago.

It joins many other leading fashion brands and retailers - such as Zara, Armani, Hugo Boss, Lee, Yoox Net-a-Porter, Wrangler and Stella McCartney - that have already gone fur free.

"Technology is now available that means you don't need to use fur", Bizzarri told Vogue.

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In April, a Sky News Investigation with Humane Society International found four types of animal fur being sold on the British high street - but marketed to shoppers as fake fur.

Humane Society International called it a "game changer".

The ban includes the use of fur of minks, coyotes, raccoon dogs, foxes, rabbits and other animals, according to PETA.

Bizzarri said Gucci products known for featuring fur, like its popular fur-lined loafers, will feature faux-fur, wool and "new fabric innovations", Business of Fashion reported.

Well done to Gucci to saying no to unspeakable cruelty to animals for the sake of fashion.

Speaking to Reuters, Simone Pavesi, from the Italian campaign group LAV, said: "As fashion becomes more and more ethical, supply chains that revolve around animals will be a thing of the past".

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