Burger King anti-bullying ad calls out bystanders

Burger King anti-bullying ad calls out bystanders

The company hired teen actors to act out bullying on another teen at one of their restaurants.

The acting was quite convincing, and the real customers thought it was a real incident, but few spoke up or did anything about it.

It was a videotaped experiment to see what people do when they witness bullying. Then, Whopper Juniors were also bullied, hit, smashed and otherwise tortured before being served to customers.

Customer are seen bringing back the burger and complaining, some asking for a manager.

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"The outcome was shocking, and unfortunately, not so shocking at the same time", Burger King said of the result.

All sales of the Proud Whopper, which was available only at the Burger King on San Francisco's Market Street, were donated to the Burger King McLamore Foundation, a nonprofit giving scholarships to LGBT high schoolers and others.

In the ad, the fast food workers destroy cheeseburgers while actors portray a group of bullies targeting a schoolmate.

Pacer.org cites studies that say that only 64 percent of children who are bullied report it, but simply having someone step in and say something could decrease bullying by more than half. "You have to start somewhere and they chose to start within".

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