Warriors sell jersey patch for $20M per year

Warriors sell jersey patch for $20M per year

The Golden State Warriors have agreed upon a three-year, $60 million jersey sponsorship with Rakuten.

However, it seems Rakuten are happy to splash the cash to sponsor the biggest in most successful sport teams in the world as they are also the jersey sponsor for Spanish soccer giants, FC Barcelona; a deal which started prior to the start of this season.

The contract is worth $20 million a year, almost twice the second-highest National Basketball Association advertising patch deal signed by the Cavaliers, a source confirmed with The Chronicle.

As the three-time defending Western Conference champions and National Basketball Association champions in two of the past three years, the Warriors were undoubtedly among the most highly sought after partners for companies looking to take advantage of the NBA's new stance on jersey advertising. According to their website, Rakuten owns more than 70 businesses including Kobo and Ebates.

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"We actually had multiple finalists", Warriors chief marketing officer Chip Bowers said.

"We love sports", Rakuten founder Hiroshi Mikitani told ESPN's Rovell. "Like FC Barcelona, the iconic soccer club we partner with, the Warriors are innovators in their sport that have helped create a more attractive game through a distinct style of unselfish, teamwork-oriented play". Having its logo on Golden State's jersey will only help Rakuten, which is far less known stateside than in its native Japan, build name recognition in the U.S.

As $20 million per season, the agreement almost doubles what Goodyear paid the Cleveland Cavaliers for their patch.

Along with their spot on the jerseys, Rakuten also becomes the Warriors' Official E-Commerce Partner, Official Video-On-Demand Partner and Official Affiliate Marketing Partner, and a number of Rakuten products and services also get the "Warriors Official" treatment. Of course, none for almost as much as the contract the Warriors just inked.

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