Huawei Leaps Over Apple To Emerge World's Second-Largest Smartphone Company

Huawei Leaps Over Apple To Emerge World's Second-Largest Smartphone Company

According to the data compiled by Counterpoint Research, Samsung Electronics accounted for more than 20 percent of the world's smartphone market in the two-month period, holding onto a solid lead. The report also predicts that if sales continue this way, a hat-trick could be on the cards for Huawei with its August sales set to go strong.

Huawei at the same time has a weakness in its global strategy at present as it seems too concentrated on the home market China where it already enjoys a leadership position and has operator-centric markets in Europe, Latin America and Middle East.

Peter Richardson, director of Counterpoint Research notes "This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence". According to Counterpoint, Huawei and other Chinese brands like Oppo, Vivo, and Xiaomi have consistently managed to "outsmart and outspend" the competition. During this timeframe though, we're seeing Huawei step up and increasing smartphone sales month after month since March of this year.

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"These players have become as equally important as Samsung or Apple to the global supply chain, application developers and distribution channels".

The first is with regard to Apple's imminent announcement of the new iPhone lineup, which is said to include a special, tenth-anniversary edition model that could entail a big change in design and functionality. Samsung's flagship Galaxy S8 held onto a market share of 1.8 percent, ranking fifth in terms of units sold. Apple's 32GB refresh of the venerable iPhone 6 enabled it to regain momentum during the month, with popularity across prepaid markets to edge out Samsung's Galaxy J7. This is due to a multiple SKU portfolio that now lacks a true hero device.

The lack of any of Huawei's handsets in any of the top ten can be attributed to an absence of streamlining of its product range like Oppo and Xiaomi have done - while putting more muscle behind a few products. The research found that the Chinese smartphone-maker outsold Apple in the global market in both June and July, and with strong August sales reported it is hightly likely that Huawei outsold Apple in August as well. Its key analysts are experts in the industry with an average tenure of 13 years in the high tech sector.

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