Entercom's "I'm Listening" Campaign

Entercom's

A local benefit walk will raise money and awareness for suicide prevention and mental health while fostering unity and community for those affected.

After his powerful performance of "1-800-273-8255" at the MTV Video Music Awards, the Maryland rapper is joining a star-studded cast for "I'm Listening", a campaign that includes a two-hour radio special that is set to air live on World Suicide Prevention Day (Sept. 10).

During the radio program, artists will share personal stories about their own struggles with mental health and offer resources to listeners, as Rolling Stone explains, featuring tips on how to talk to loved ones about mental health and how to get involved in suicide prevention efforts on their own. It will also incorporate PSAs to help prevent suicide, on-air promos, and live conversations surrounding the important topic.

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Frieders was affected by the suicide of a good friend earlier this year and has been an advocate for Suicide Prevention Services, an organization based in Batavia. This morning Sandie Heirwegh of True Experience in Dunnville joined us with more on what they'll be doing. That fearless act of opening up about mental health challenges has helped to shape the culture.

"Like so many millions of people, my family has had to deal with mental illness", Pat Paxton, President of Programming at Entercom, said in a press release. "Suicide prevention work is grossly underfunded, yet more people die from suicide than road or traffi c related accidents", she said. We know from the CDC that suicide is the tenth leading cause of death in the United States and the only one in the top ten that is on the rise.

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