Ford launches branded scrappage for polluting cars

Ford launches branded scrappage for polluting cars

Ford wants to reduce this number and do its bit for the country's air quality and pollution issues, so when they say they'll scrap your auto, they'll scrap your vehicle, even if it hasn't even reached its 10-year birthday.

A base £2,000 is offered as a scrappage incentive with a variable extra saving provided by Ford depending on your choice.

Following other brands' decisions to extend their scrappage schemes to the United Kingdom, the initiative aims to get older, dirtier vehicles off the road in the latest push by the Government and the auto industry to improve the UK's air quality.

Ford is the latest vehicle maker to launch a trade-in scheme designed at removing older, dirtier, cars from British roads. Potential buyers can trade-in and scrap their old vehicles - of any auto brand - when buying new Ford cars and commercial vehicles.

Under Ford's offer, which is open to any pre-Euro 5 exhaust standard vehicle registered before December 2009, eligible drivers will receive £2,000 off the cost of a variety of its latest generation "EcoBoost" petrol and diesel models, including the Fiesta auto and Transit Custom van.

Ford makes the UK's bestselling vehicle, the Fiesta, and van, the Transit Custom.

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The scheme comes as part of a larger plan from the American manufacturer to reduce air pollution caused by vehicles.

Unlike schemes by BMW and Mercedes, which are only for diesels, Ford will also accept petrol cars. Ford has said there will be no exceptions from the offer, which means buyers can trade-in an old banger to get £2000 off ST or RS models. The Ford Transit van range is also up for grabs with the new scheme. The incentive will run until the end of 2017, and is valid for registrations between September 1 and December 31.

Forecasts from Lookers show the new auto market is expected to shrink by 2.6 per cent this year.

Like the brand's scheme in Germany, the auto must have been in the keeper's ownership for more than six months - this prevents people from taking advantage of the scheme by buying a cheaper, older vehicle in order to obtain the bonus.

Ford has introduced the scrappage scheme with one eye on the 2040 petrol and diesel ban planned by the government.

However the government's clean air strategy announced in July did not include a scrappage scheme, calling previous ones "poor value" for money. Acting together we can take hundreds of thousands of the dirtiest cars off our roads and out of our cities.

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