Facebook sneaks into China with photo sharing app

Facebook sneaks into China with photo sharing app

Breaking the precedents, Facebook quietly launched an app in China in May this year.

Facebook's founder Mark Zuckerberg has made a big point of meeting with Chinese politicians, studying Communist Party propaganda, Mandarin and even speaking it in public. Paul Mozur of TheNYT was able to detect the clandestine, global business maneuver by comparing Facebook's Moments app to the one being tested in China. It shares the look, function as well as feel of the Moments app from Facebook, showed a report in a national newspaper on Saturday.

The social network has been secretly testing a photo sharing app called Colourful Balloons in the country, The New York Times reported on Friday.

"We have long said that we are interested in China, and are spending time understanding and learning more about the country in different ways", Facebook said in a statement. A representative from the company added "Our focus right now is on helping Chinese businesses and developers expand to new markets outside China by using our ad platform".

The app, which is created to collate photos from a smartphone's photo albums and then share them, does so in China with the use of a QR code, a sort of bar code that is widely used by WeChat and other apps in the country.

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China, the world's largest market by internet users, is an attractive but challenging region for internet companies.

That indicates she likely is associated with the social media giant. However, tech companies are incessantly striving to get into China.

It appears this was far more than a knockoff app, however. It was released through a local Chinese company known as Youge Internet Technology.

Colorful Balloons was released early this year through a separate Chinese company, according to the New York Times. The company is registered in Beijing and with no trace of affiliation with USA based Facebook.

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