Facebook is officially launching its big attack on TV tomorrow

Facebook is officially launching its big attack on TV tomorrow

Being in the digital and Internet age, Facebook Watch is more than just a collection of online shows.

The new tab will be called "Watch" and showcase a slew of shows slated to debut on August 28, people familiar with the matter said. Facebook "Watch" product shots provided by tech firm. TechCrunch also reports that partners who make original videos exclusively for the social network will make 55% of "ad break revenue" via Watch, giving a 45% split to Facebook.

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Danker says the new platform will be available on mobile, on desktop and laptop, and in our TV apps.

Facebook has been willing to pay millions of dollars for exclusive rights to more premium, longer shows, while less expensive and shorter shows reportedly cost between $5,000 and $20,000. It will organize shows by what's most talked about, what friends are watching and what the user is following. A Watchlist feature lets you subscribe to updates on new episodes of your favorite shows. Watch will feature both user generated content and original, high-quality video.

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In a nutshell, Shows are videos grouped by episode or theme, in contrast to your run of the mill one-off cat videos.

We'll be introducing Watch to a limited group of people in the USA and plan to bring the experience to more people soon.

Eventually, the platform would be open to any show creator as a place to distribute video, the company said. It admits that "we've also funded some shows" as examples.

Facebook Inc.'s much-anticipated video product will be available beginning Thursday for some U.S. users, featuring short episodic series from content partners such as A&E, Major League Baseball and National Geographic.

But through premium original programming, Facebook is also trying to become a home for deliberate video consumption where people come to view a specific show.

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