Facebook launches Messenger Lite in India

Facebook launches Messenger Lite in India

Like Facebook Lite, Messenger Lite is not available for iPhone users. The announcement a few hours earlier than the company revealed that it was also launching Messenger Lite for India.

"Facebook Messenger today rolled out the "lite" version of its app - Messenger Lite - in India, in its bid to reach people in emerging markets where mobile internet connections are slow", the company stated. The Messenger Lite app has already been released in several other countries before India and has garnered in more than 10 million installs in the Google Play Store since its launch.

It also has voice calling, active now indicator feature, has the ability to view and remove group members and add members to groups.

While Messenger Lite is said to be a lightweight version of the regular app, it still offers basic features of Messenger, but still functions like a gem on slower connections and low-end Android smartphones.

Is the Bank of Canada poised to hike the overnight rate?
Despite being firmly forecast, the move lifted the Canadian dollar to an eleven-month high against the dollar of 1.2812. Some economists are forecasting a second rate jump in October, and a 1.5 per cent Bank of Canada key rate by 2019.

Messenger display ads would live in symbiosis with chatbots.

The home screen on Messenger acts as an inbox for a user's most recent conversations with friends, automated bots, or brands. However, it's still not clear whether these ads will be supported by the Messenger Lite app or not. Second, it highlights the fact that users can directly interact with the brand in a more personalised way of messaging. Like Facebook Lite, Messenger Lite is not available for iPhone users.

The world's biggest social network and a powerhouse in online advertising, Facebook has been working to diversify its revenue base as it expands into new areas.

However, while messenger platforms are very high engagement platforms for people, it's rare that advertising messages will do anything other than interrupt.

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