Andy Rubin's Essential Smartphone Gets A Never Before Design

Andy Rubin's Essential Smartphone Gets A Never Before Design

Essential's plan to topple the sector's elite begins with the Essential Phone, developed by Rubin and a team of over 100 employees, with many alumni from Apple, Google, HTC and other industry giants.

Brian Wallace joined Essential in December to head up marketing. He's not the first one too, following Andy Fouché, Head of Communications, Business Insider reports. Previously, Wallace and Fouché worked at augmented reality startup Magic Leap, while Wallace also helped establish the "Next Big Thing" campaign for Samsung's USA smartphone launch.

Unveiled back in May, the modestly-named Essential Phone packs a 5.7in edge-to-edge QHD display that reaches the very top of the handset to surround the 8MP front-facing camera.

The phone will be sold unlocked directly through Essential's website, but among US carriers, the company has only partnered up with Sprint.

In terms of power, it runs off the Qualcomm Snapdragon 835 processor with 4GB RAM.

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Now the only confirmed peripheral is a 360-degree camera which attaches to the phone via a magnetic pin connector it calls "Click", which cleverly transmits data to attachments over a wireless connection. Working with Wallace at Magic Leap, he was also an advisor to Essential.

According to The Verge, Essential's executives are readying for a launch in both Europe and Japan as well.

Read: Who Is Essential's Andy Rubin?

Meanwhile, after Essential missed its initial shipping window a few weeks, ago, Niccolo de Masi, chief operating officer of the company, stated that the phone's release in the United States is "imminent". For the time being, Fouché's position is being held by Essential's head of product marketing. While there has been a date decided for launch in the U.S. as well, that date has supposedly not been confirmed or cleared for customers to receive their pre-ordered devices.

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