At this year's F8, which kicked off yesterday in San Jose, he introduced his company's new platform for achieving that goal via augmented reality (AR): the Camera Effects Platform.
Facebook executives stressed that the technology is still in its early stages, and that the "journey to the future of augmented reality is just 1 percent finished", as Deb Liu, vice president of platform and marketplaces, put it.
One way that Facebook's new AR platform will come to life is by allowing developers to layer information cards digitally onto real life objects.
Building on the launch of chatbots on Messenger at F8 previous year, Facebook announced the new Discover tab, to find recently used bots, popular "experiences" and search for businesses.
With Facebook Spaces, you can view Facebook content with friends in VR, including 360 videos and photos that can transport you to new places.
Venezuela teen dies after shot near protests
In the past, the groups known as collectives have operated like shock troops firing on protesters as security forces stand by. Foreign governments are also warning about the increasingly bellicose rhetoric and repressive stance of the government.
The Stories feature in the Facebook app was just the first step, Zuck said, adding that Facebook has some big plans for the AR functionality. The workplace also opened its platform for developers to make custom bots specific to their organization's needs.
Messenger will also let people chat with outside businesses as a group.
In 2014, Facebook acquired its Oculus virtual reality goggles unit for US$2 billion, although that division is a long way from making a mass-market product or contributing significantly to the company's earnings. For example, a new Discover tab on the Facebook Messenger platform will make it easier for users to find particular bots out of the many that are available, or scan Messenger Codes with their cameras to access information and offerings from particular businesses.
Further, the social network giant also confirmed that about 14,000 organisations are using Workplace on every continent including Antarctica. Apart from this, Developer Circles are forums to collaborate, build new ideas and learn about the latest technologies from Facebook and other industry leaders. Also, you can apply it even before you take the snap unlike the stickers that can only be added after you've taken the photo or video. The new Automated Insights tool uses advanced machine learning and artificial intelligence to bring valuable insights directly to you such as changes in purchases for a new version of your app.