Over the last couple of years, Facebook has been closely working with Oculus, its augmented reality unit.
Facebook CEO Mark Zuckerberg during the two-day annual F8 developer conference launched a platform for developers to encourage augmented reality (AR) camera effects. Mark Zuckerberg himself took the stage to make painful jokes about Fast and Furious and opine on how Facebook wants to dominate what he sees as the next major platform: augmented reality.
Zuckerberg was lively onstage during the talk, opening with a joking reference to the fact that Facebook's conference was overshadowed by another F8, the weekend premiere of action film Fate of the Furious.
Pokemon Go, developed by Nintendo Co and Niantic Inc, generated millions of followers worldwide, with players using their phones to capture animated creatures that appear in real locations. People will be able to use this technology to find virtual street art on a wall that in real life is blank or leave a virtual note for a friend at a bar.
The new tool will give developers the power to build augmented reality tools for the Facebook camera and create a more interactive and fun experience for users to take and share photos. "Over time, I think this is going to be a really important technology that really changes how we use our phones and eventually all technology".
International Monetary Fund sharply cuts Mideast oil exporters' economic growth forecasts
The outlook also explained how Nigeria will return to growth after an economic decline of 1.5 percent in 2016. Projections are up 0.2 percent from earlier reports, which had growth at 1.5 percent.
Zuckerberg maintains that "AR building blocks" like simultaneous localization and mapping (SLAM), 3D effects, and AI-driven object recognition are fundamental in creating apps with the Camera Effects platform in the future.
During his speech on Tuesday, Zuckerberg spoke on one of the company's top priority- augmented reality. Facebook will raise the bar by doing so, especially to compete against Snap Inc, the maker of Snapchat.
"We see the beginning of a new platform", Zuckerberg said.
We can't help but point out that Facebook's app would get extremely loaded or perhaps bloated with all these new GIF-loaded features. So Messenger is launching a discovery tab and new QR codes that directly put users in conversation with a bot. "QR codes are big in messaging apps in Asia but haven't caught on here in the United States, including when Messenger has tried them before". Facebook's push toward AR is a relatively obvious step for a company increasingly focused, along with much of the rest of the world, on video content and user interaction.