The new system got way more ratings versus the traditional star-rating system when tested among a small pool of users a year ago, Netflix said.
But some of Netflix's subscribers are not too happy about the new system. That might be because there's no middle ground, like the two- to four-star ratings.
Yellin gave the example of an Adam Sandler movie that someone might give three stars to, but then watch repeatedly, versus a foreign-language documentary that might receive five stars but the person watches only once. The thumbs-up, thumbs-down model implies that a user is being asked for their opinion. "Five stars feels very yesterday". Yellin said its stats show viewers seem more than happy to watch good content from other markets, and so wants to pull all the data together to offer a broad range of quality content for users.
In addition to the thumbs, Netflix will be adding a "percent-match feature" that will indicate how close to your tastes a particular show or movie is. Variety reports that at one point, "More than 50 percent of all members had rated more than 50 titles".
Get ready to say goodbye to star ratings on Netflix.
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"It makes me feel so powerful and risky and courageous", the outspoken critic of President Trump explained.
So, what happens to your old, meticulously thought-out star ratings?
For its part, Netflix hopes that this change will actually be better for users than worse. So even if thousands of trolls give a piece of content a negative review, other users won't see that, which might deter them.
Users will be able to choose whether they want to see thumbs up/down down scores, but in A/B tests Netflix said the simpler like/dislike system increased the likelihood viewers would rate the content by 200%.